Rally Recruitment Marketing

MARCH 21, 2022

With “not differentiating” recently being listed as one of the 3 key reasons that most Recruitment Marketing efforts miss the mark , I knew now was the perfect time to share what I’m seeing work for our community of 35,000 Recruitment Marketing and employer branding practitioners. You let your employees lead the way.

Employer Branding 450

Employer Branding Recruitment Marketing Social Media Survey 450

Rally Recruitment Marketing

JANUARY 30, 2023

Whether you’re getting started in a new Recruitment Marketing or employer branding role this year, or continuing to build out the strategy at your current employer, here’s how you can be sure you’ve got your priorities straight. Look for touchpoints that may be negatively impacting conversion and employer brand perception.

Employer Branding 419

Employer Branding Recruitment Marketing Social Media CRM 419

Rally Recruitment Marketing

JUNE 13, 2022

Check them out below, and be sure to access the full RallyFwd Virtual Conference on demand at your convenience for even more ways to upgrade your Recruitment Marketing and employer branding toolkit. Session: Aligning Your Candidate Experience and Employer Value Proposition. Kandi DeRenzis, Talent Brand Manager, Capital One.

Employer Branding 419

Employer Branding Advertising Conference Diversity 419

Rally Recruitment Marketing

SEPTEMBER 6, 2021

With 82% of today’s candidates considering employer brand and company reputation before applying for a job, your candidates are looking for trustworthy proof of your company culture before they click “apply.” . Here’s a list of the 8 employer awards to apply to in 2022. The Inspiring Workplace Awards. Cost: No cost.

Employer Branding 419

Employer Branding Nonprofit Survey Recruitment Marketing 419

Rally Recruitment Marketing

FEBRUARY 5, 2020

In this blog post though, I’m going to share another use of programmatic and retargeting ads which is to market employer brand content rather than jobs. As an example, these programmatic ads might feature copy from your employee value proposition or a team value proposition along with an attention-grabbing image.

Employer Branding 354

Employer Branding Advertising Recruitment Marketing Software 354

Rally Recruitment Marketing

JANUARY 30, 2021

Our employer brands are most often used to attract external talent to our organizations. However, activating your employer brand internally is just as integral (if not more so!) because you need to uphold the promises you’re making during the recruiting process in order for your employer brand to be successful.

Employer Branding 377

Employer Branding Social Media Onboarding Video 377

Rally Recruitment Marketing

APRIL 15, 2020

In many ways, our roles in Recruitment Marketing and employer branding are more imperative than ever before. There is so much visibility around how employers are responding to the COVID-19 crisis, and we need to help manage our company’s reputation and candidate experience so that we can thrive long term as employers and businesses.

Employer Branding 340

Employer Branding How To Recruitment Marketing Applicant Tracking Systems 340

Rally Recruitment Marketing

JUNE 14, 2021

To help you out here, we gathered 6 ways to leverage EGC to influence the candidate journey and elevate your employer brand. 6 opportunities to leverage employee generated content to elevate your employer brand. Here are some ideas of how to use social media for employer branding: . Careers site.

Employer Branding 324

Employer Branding Social Media Engineering Facebook 324

Rally Recruitment Marketing

APRIL 29, 2020

As such, investing in an employer brand (EB) function to nurture candidates and drive brand awareness could be a strong value add now more than ever before. . Employer brand teams can look different in every organization. How much time does your employer branding touch points take? Yes, yes it did!

Employer Branding 340

Employer Branding Recruitment Marketing Social Media Exercises 340

Rally Recruitment Marketing

JANUARY 14, 2020

Did you watch our recent webinar, Employer Branding That Speaks Uniquely to Women in Technology? Ashley and Maritza answer your questions about employer branding for women in technology, including: Partnership budgets. Rally: Was this employer branding campaign developed in-house or externally?

Employer Branding 309

Employer Branding Social Media Recruitment Marketing Video 309

Rally Recruitment Marketing

FEBRUARY 27, 2020

Over the past couple of years I’ve learned a lot more about what it takes to excel as a Recruitment Marketing professional focused on employer branding (I’ve also continued to focus on my fitness goals — I’ve conquered the Atlanta Peachtree Road Race twice now!). . 4 Tips to excel as an employer brand professional.

Employer Branding 294

Employer Branding Recruitment Marketing Social Media Enterprise 294

Rally Recruitment Marketing

MARCH 6, 2019

At Rally, we’ve observed this first-hand: In the past, most Recruitment Marketing teams have kept their employer brand and job advertising strategies separate. When companies plan out a media strategy with an integrated employer brand and job advertising lens, they can see the bigger picture and optimize their overall campaign results.

Employer Branding 304

Employer Branding Advertising Trends Strategy 304

Ongig

JULY 25, 2024

Today I’m going to show some awesome employer brand marketing strategies. Email Marketing Content Marketing Job Boards Company Job Pages Employer Review Sites Google Adwords (Search Network) Google Analytics Social Media Advertising Recruiting Microsites 1. Let’s get to it! Start a company career blog.

Employer Branding 84

Employer Branding Strategy Social Media Job Descriptions 84

Rally Recruitment Marketing

JUNE 19, 2019

Do you know how important an employer brand is? But did you know there’s one element that you can use to support that employer brand and help make your company an employer of choice? It’s your own personal brand! So why should you create and cultivate a personal brand? Of course you do!

Employer Branding 297

Employer Branding Social Media Jazz Twitter 297

Rally Recruitment Marketing

OCTOBER 12, 2020

You may think that employer branding only influences candidates in mid-level or entry-level roles, but it also highly affects your ability to attract and recruit executives. Rally: How much do you think a company’s employer brand influences an executive’s decision to join?

Employer Branding 294

Employer Branding Social Media Recruitment Marketing Media 294

Rally Recruitment Marketing

JULY 19, 2020

So if you’re looking to enhance your virtual candidate experience too, here are 7 Virtual Interview Guides from some best-in-class employers, such as: Microsoft. With these examples as inspiration, you can create a Virtual Interview Guide of your own to help support your organization’s shift to a virtual candidate experience.

Examples 410

Examples Interviews Candidate Experience Video 410

Rally Recruitment Marketing

JULY 12, 2024

For example, certain keywords will keep candidates scrolling past your post, signaling to social algorithms that your content is low-value. And sign up for a free Rally Inside account to access even more resources and tools designed to help you succeed in Recruitment Marketing and employer branding.

Social Recruiting 414

Social Recruiting Social Media Facebook Real Estate 414

Recruitics

MARCH 17, 2022

When attracting top talent, organizations are focusing on new and innovative ways to do so – and many are turning to recruitment videos.

Employer Branding 246

Employer Branding Video Examples ATS 246

Rally Recruitment Marketing

DECEMBER 29, 2024

They amplify your employer brand, drive traffic to your careers site and job postings and foster genuine engagement with your talent audience. Earned Media : Publicity gained through non-paid efforts, such as media coverage, industry awards and employee referrals, can significantly enhance your employer brand reputation.

Recruitment Marketing 221

Recruitment Marketing Strategy Employer Branding Social Media 221

Rally Recruitment Marketing

MARCH 27, 2023

Because of this, it’s so important to infuse your candidate experience with your employer brand. The candidate experience should validate the tone set by all your other employer branding work and materials. Remember, your employer brand is the value proposition that you offer employees and candidates.

Employer Branding 251

Employer Branding Candidate Experience Recruitment Marketing Screening 251

Rally Recruitment Marketing

APRIL 4, 2025

This spectrum breaks down the labor market into 5 distinct segments, based on how reachable people are to recruiting offers and how likely they are to engage with your employer brand and jobs: Job Seekers (7M / 3.9%) Just 3.9% 10% Employer Brand & Reputation Defines and strengthens how you’re known as an employer.

Advertising 221

Advertising How To Social Media Employer Branding 221

Rally Recruitment Marketing

JANUARY 14, 2020

Did you watch our recent webinar, Employer Branding That Speaks Uniquely to Women in Technology? Ashley and Maritza answer your questions about employer branding for women in technology, including: Partnership budgets. Rally: Was this employer branding campaign developed in-house or externally?

Employer Branding 221

Employer Branding Social Media Recruitment Marketing Video 221

PowerToFly

DECEMBER 30, 2024

Employer branding and recruitment have become completely entwined, and while traditional recruitment methods aim to fill positions with competent employees, employer branding focuses on developing a strong, desirable reputation as an employer of choice. What is employer branding? top talent.

Employer Branding 54

Employer Branding Social Media Retention Media 54

Rally Recruitment Marketing

APRIL 4, 2025

This spectrum breaks down the labor market into 5 distinct segments, based on how reachable people are to recruiting offers and how likely they are to engage with your employer brand and jobs: Job Seekers (7M / 3.9%) Just 3.9% For example, Job Curious talent may respond to SMS, while Career Informed candidates would open your email.

Advertising 221

Advertising How To Social Media Employer Branding 221

Rally Recruitment Marketing

JANUARY 9, 2023

Highlighting successful examples of top strategies, this can be your go-to post for holiday and event celebrations throughout the year to come. . How to Strengthen Your Employer Brand by Showcasing the People Behind your Products (Part 2). An example of using the S.M.A.R.T. Celebrate Women’s History Month > 9.

Recruitment Marketing 448

Recruitment Marketing Employer Branding Social Media Strategy 448

Proactive Talent

SEPTEMBER 21, 2021

It also brings to light the opportunity that companies have to bolster their employer brand. Take for example Virgin Media, which made millions by improving their candidate experience. This trend points out how challenging it is these days to attract and retain talent. To quote Forbes ….

Employer Branding 201

Employer Branding How To Financial Candidate Experience 201

Proactive Talent

JANUARY 16, 2023

When it comes to employer branding, it's not always easy to see the direct impact of your efforts. That's where measuring the ROI of your employer branding efforts comes in. Once you have that information, you can track your progress over time and see if your employer branding efforts are making a difference.

Employer Branding 242

Employer Branding Retention Social Media How To 242

Proactive Talent

FEBRUARY 9, 2022

For example, it was widely believed that the world was flat and the center of the universe. More modern examples of conventional wisdom not holding up to scrutiny can be seen in Employer Branding. What people sometimes accept as fact is based on conventional wisdom or anecdotes that do not ring true in the long run.

Employer Branding 211

Employer Branding Examples 211

Rally Recruitment Marketing

APRIL 2, 2020

We’re sheltering in place, watching our social feeds filled with examples of companies who are getting it right, and those getting it wrong. Read more about Charlotte’s session on “Give and Get” Employer Branding and register to attend here. Bryan recently shared an example that has really stuck with me.

Employer Branding 221

Employer Branding Conference Fashion Sports 221

Rally Recruitment Marketing

SEPTEMBER 5, 2020

Most companies look at their employee value proposition as their chance to “sell” their employer brand to candidates. Rally note: Bryan and Charlotte will be teaching their Give & Get Framework for Employer Branding in two virtual workshops. But this is only one-half of an effective EVP.

Employer Branding 412

Employer Branding Airlines Culture Comparison 412

Rally Recruitment Marketing

SEPTEMBER 2, 2024

Another challenge we are still facing is getting leadership to see the value in long-term employer branding. Running job ads helps us solve our urgent hiring problems, but investing in employer branding helps us attract the talent we’ll be hiring next month, next quarter and next year.

Recruitment Marketing 221

Recruitment Marketing Employer Branding Talent Acquisition Strategy 221

Rally Recruitment Marketing

MARCH 1, 2025

For many talent acquisition teams, the focus is on career sites, employer branding, job advertising and social media. Talent networks , job alerts and talent newsletters give passive candidates an easy way to stay connected while keeping your employer brand top of mind.

Strategy 221

Strategy Employer Branding Talent Acquisition Recruitment Marketing 221

Rally Recruitment Marketing

OCTOBER 11, 2018

Sometimes your marketing team might be attending or sponsoring a conference or other event where you might be able to insert a Recruitment Marketing presence and build up your employer brand! I hope this information and the Recruitment Marketing Event Plan example is useful! Research your hashtags and double check them!

Recruitment Marketing 296

Recruitment Marketing Examples How To Social Media 296

Rally Recruitment Marketing

OCTOBER 11, 2021

Together with Jessie Summerfield, Recruitment Marketing Specialist at Advocate Aurora Health , we presented how to track, measure and report on what’s working in Recruitment Marketing and employer branding through data. For example, the scorecard below shows a drop in awareness from June to July.

Recruitment Marketing 491

Recruitment Marketing Employer Branding Healthcare Job Boards 491

Rally Recruitment Marketing

APRIL 18, 2019

When it comes to employer branding initiatives, one of the most important is creating your employer value proposition (EVP). It’s time to activate your EVP to ensure you clearly communicate your employer brand to candidates and internal employees! And so the idea of “regional brand leads” was born.

Strategy 461

Strategy Employer Branding Government Talent Acquisition 461