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Today I’m going to show some awesome employerbrand marketing strategies. These are the same strategies our top clients use to get (and stay) in the minds of job seekers. It’s a great way to create and market your employerbrand to the masses. This is who candidates and job seekers want to hear from.
Highlight opportunities for growth and advancement on your career site, in job descriptions, and during interviews. Upskilling is a solid recruitment tool and an excellent way to drive long-term retention, especially of your most driven, high-performing employees. #2:
A great candidate experience for a strong employerbrand and a strong start for new hires. Better hiring decisions, leading to reduced costs and increased retention. Referrals are a talent acquisition strategy that has more than just retention benefits: Referred employees are hired 13 days faster, on average.
Moreover, companies that offer fair pay see positive effects on job satisfaction and employee retention. So, by providing equal pay, businesses can build a strong employerbrand and create an inclusive culture. So, use social media and jobboards to reach out to talented women to attract top talent.
Remote work options and flexible schedules have proven to significantly boost employee retention by allowing better work-life balance. Overall, the strong preference for flexible work arrangements among both candidates and current employees demonstrates why adaptable hiring practices have become crucial for talent retention.
Kelly is responsible for recruitment, retention and employerbranding at Northside Hospital , where she manages a team of 40. Jessica helps tell the Advocate Aurora Health employerbrand story through social media, employee stories, employer ambassador activation, career site strategy and more.
To maximize the impact of your employerbranding content, it’s essential to distribute it strategically across these channels. Career Site: The Hub for Active Talent Your career site is often the first place candidates go to learn about your company, making it a key part of your employerbranding strategy.
This positively impacts your employerbrand and helps applicants stay engaged during recruitment. Bonus Material: ClearCompany has helped countless companies achieve their recruiting, retention, and engagement goals. See how HelpUSA sustains its growth with the help of our Applicant Tracking System.
Shortening Time to Fill can reduce hiring costs and improve your employerbrand, as candidates tend to prefer swift and responsive recruitment processes. Tracking QoH helps you ensure that youre selecting candidates who not only meet the job requirements but also align with the companys long-term goals.
At the macro level, a strong (read: well-coordinated and -executed) hiring strategy offers two benefits for SMBs: Well-designed hiring strategies help increase brand visibility, showcase one’s company culture, and create an attractive employerbrand that draws in top-tier, active job seekers.
For example, a tech startup might begin by promoting its employerbrand on LinkedIn and GitHub to reach 10,000 passive candidates (awareness). From this pool, 1,500 might engage with tailored job ads highlighting flexible work policies (attraction), and this might then lead 300 to submit applications.
Employerbranding Speaking of creative ways to stand out, employerbranding is one way to get ahead in the race for top talent. Now, even small- and medium-sized businesses are leveraging employerbranding to connect with candidates and attract more applicants. Other shifts are driving up costs, too.
These objectives may include reducing time-to-hire, improving candidate quality, increasing employee retention, or enhancing the overall candidate experience. Develop a Compelling Careers Page Create an engaging and informative careers page on your company website to showcase your employerbrand.
If these changes from leading employers aren’t enough to convince you to offer remote work options, many jobboards have gone so far as to add specific remote or work-from-home filters to help job seekers find roles offering this benefit. Indeed’s search filters allow job seekers to search by remote-only roles.
This is great for employerbranding. Using niche jobboards to avoid a large number of inadequate applicants. These are the same reasons why companies have a low retention rate. Hiring teams don’t use niche jobboards and tools like skills testing automation to find suitable candidates.
Tasks Recruitment Talent Acquisition Focus Immediate job requirements Building a long-term talent pipeline Approach Reactive Proactive Time Frame Immediate and task-oriented, focused on prompt role filling Building relationships, creating employerbrand, addressing long-term needs.
In today’s rapidly evolving healthcare landscape, employers navigate a critical crossroads. As the demand for healthcare services intensifies, the labor market has tightened considerably, underscoring the requirement for effective recruitment and retention strategies.
Conducted after the interview process, candidate surveys help you collect key data on your recruitment experience and company perception, both of which contribute to your employerbranding. Companies with a strong employerbrand attract more qualified applicants and have a lower turnover in addition to hiring candidates faster.
This not only streamlines processes but also upholds a unified employerbrand image across all communication channels. Job Advert Copy: Pre-approved templates for job descriptions guarantee that critical information is conveyed in an engaging manner. Assessment Tools: Guides facilitate objective candidate evaluation.
Improved Candidate Experience: A smooth and efficient process creates a positive impression on candidates, enhancing your employerbrand. It details the job description, required skills and experience, and the position within the organization. Building an EmployerBrand Your employerbrand is your reputation as a workplace.
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