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Last week, we were thrilled to offer the top takeaways from 4 of our expert presenters at last month’s RallyFwd Virtual Conference. Following up on that post, today, we’re sharing the top takeaways from RallyFwd’s other 4 expert presenters, Shauna Geraghty, Sumit Gupta, Kandi DeRenzis and Andrew Flowers.
With these insights, you can fine-tune your Recruitment Marketing strategy, refine your employerbrand and truly differentiate your employee value proposition (EVP). With AI, you can objectively analyze vast amounts of data, free from preconceptions, saving you time and allowing you to present unbiased analysis to your leadership.
If you need to write better jobdescriptions, there are a few great free tools to use. However, if a free tool isn’t getting you what you need for writing jobdescriptions, check out Ongig’s Text Analyzer. Hemingway App Hemingway App can help you write concise and tight jobdescriptions.
Well-written jobdescriptions are important for promoting your company’s employerbranding. Modern jobdescriptions function as concise promotions of your job vacancies, telling your organizational story and enticing prospective hires on how they can become a part of that eventful journey.
Because of this, it’s so important to infuse your candidate experience with your employerbrand. The candidate experience should validate the tone set by all your other employerbranding work and materials. Remember, your employerbrand is the value proposition that you offer employees and candidates.
This shift is maybe most noticeable in the way that company career pages, and the jobdescriptions that are housed on those pages, have evolved. Gone are the days where an effective jobdescription consisted of a paragraph or two describing the company, followed by a laundry list of role requirements.
When navigating the job market, job seekers often encounter job postings that raise concerns about potential employers. At the same time, employers must recognize and eliminate these jobdescription red flags to attract top talent.
This award is presented to a practitioner who serves as a role model for raising up the entire profession, distinguishing themselves through extraordinary leadership, business impact and pioneering work in Recruitment Marketing and employerbranding. The ADP team also received a 2021 Rally Award for Best Careers Social Media.
Once you can begin showing your leaders concrete results of your employerbrand and Recruitment Marketing campaigns, including the number of people your talent brand is reaching, the number of candidates you’re attracting and how much your talent audience is engaged, then it’s much easier to win over their support.
When we think about elevating our approach to inclusive hiring, our minds may drift to improving the language in jobdescriptions or trying to foster a candidate experience that caters to all. The ones who cut through the corporate veil and present a brand built on a solid foundation of ideals and core values.
If you don’t have an EVP in place before tackling other employerbrand projects, your company is essentially driving in the dark in terms of your content strategy. You won’t have a clear vision of where to go and what factors to emphasize as you describe job opportunities to candidates. Ready to refine your EVP?
Getting your employee value proposition defined is also vital because without knowing your employee value proposition, your content won’t resonate as well, and you won’t be able to build an effective employerbrand that’s rooted in the reality of your employee’s everyday experiences. External brand surveys. Employee surveys.
That’s why, for this post, I asked a variety of people from the LGBTQ2+ community (some who I know and some who I don’t) to share what authentic support from brands during Pride means to them. Support through recruitment and employerbrand. Diverse voices and images in employerbranding is key. Jake (He/Him).
Build a Strong EmployerBrand Your employerbrand is your reputation as a workplace. A strong brand attracts candidates who share your values and are excited about working for you. Targeted Ads: Use paid options on job boards to ensure your listings reach the most relevant candidates.
Writing attention-grabbing copy is an essential skill set for Recruitment Marketers – and tapping into the power of your candidates’ emotions can be an effective way to make your jobdescriptions, careers site content, job advertisements and social media posts stand out from all the noise.
This is our second time hosting this global competition that recognizes and celebrates excellence in Recruitment Marketing and employerbranding practices by individuals, teams and employers. Cisco, 1st place in Best EmployerBrand Video. Best EmployerBrand Video . Read on for how to enter!
Or are you just presentingjob seekers with a picture of what you wish your employee experience was like? Being authentic in your employee experience messaging presents talent with a clear and thorough representation of what being a part of your company is like.
Taking stock and conducting an analysis of the results achieved historically with various platforms, job fairs, and employerbranding methods will likely help guide a sensible allocation of resource. One eye should also be kept on emerging trends. Transparency in the workplace has also been a growing priority among talent.
Candidates need more than a jobdescription and a ready-to-go resume to submit an application. Sure, those are important components, but job seekers want more than that. One tool that can help you present all of this information and content to job seekers in an effective format is a frequently asked questions (FAQ) section.
These recruiting professionals and Recruitment Marketers are also constantly focusing on ways that they can elevate their employerbrands and candidate experience to land quality talent. It can be challenging to create consistency across some assets that exist at high volume, like jobdescriptions.
These social media holidays can also present practitioners with a prime opportunity to bring awareness to your employerbrand, liven up your Recruitment Marketing content and encourage employee engagement. December 11th: National Salesperson Day. National Internship Awareness Month.
Paid social media ads can be a great opportunity for recruitment marketers to increase employerbrand awareness and build qualified talent pipelines. Build employerbrand awareness with a certain talent segment. The jobdescription for the role — so they can read about the opportunity and apply.
The presenters. Kelly is responsible for recruitment, retention and employerbranding at Northside Hospital , where she manages a team of 40. Jessica helps tell the Advocate Aurora Health employerbrand story through social media, employee stories, employer ambassador activation, career site strategy and more.
Recruitment Marketing and employerbrand practitioners might not often think of “sizing up” their competition, but knowing what these organizations are doing differently can actually help you! How is their job search functionality? Is it easy to find the right jobs? . What do their jobdescriptions look like?
Picture a jobdescription for a technical writer that’s riddled with typos. While these examples clearly show that the employer desperately needs some help, they aren’t exactly engineered to tempt top talent. . This enables curious candidates to get familiar with your employerbrand before applying. Error-free.
Take LinkedIns new AI-powered recruiter toolsthey promise to save 20 hours a week by automating jobdescriptions, outreach, and application management. Candidates are tailoring CVs to match jobdescriptions perfectly, often embellishing their skills or achievements. Reshape (2025): This is where the heavy lifting begins.
Higher revenue, better job performance, a more trusted employerbrand, and an increased customer base are just a few of the benefits of a diverse workforce. Not to mention, 67% of active and passive job seekers say a diverse workforce is important to them when evaluating companies or job offers.
If you don’t have an EVP in place before tackling other employerbrand projects, your company is essentially driving in the dark in terms of your content strategy. You won’t have a clear vision of where to go and what factors to emphasize as you describe job opportunities to candidates. Ready to refine your EVP?
If you don’t have an EVP in place before tackling other employerbrand projects, your company is essentially driving in the dark in terms of your content strategy. You won’t have a clear vision of where to go and what factors to emphasize as you describe job opportunities to candidates.
There are three specific tactics you can take: Improve your mobile job application process. Shorten the length of the job titles in your jobdescriptions and recruitment advertising. The data shows that more words in the job title mean lower apply rates. Can you remove the friction to make the process easier?
While historically these platforms had the sole purpose of connecting candidates with job opportunities, nowadays they offer a whole host of products to help companies boost their employerbrand and promote their roles even further. Of course, this onus isn’t completely on job boards. And it doesn’t stop there.
Build the perfect jobdescription and screen applicants based on essential skills. Users can manage every stage of the recruitment funnel, from creating jobdescriptions and advertising roles to screening, interviews, and candidate selection—all in one place. Covers the full hiring process from start to finish.
Without further ado… Crafting a Winning JobDescription A compelling jobdescription is the first step in attracting top talent. When crafting a jobdescription, ensure it reflects your company’s unique personality and values.
Paid social media ads can be a great opportunity for recruitment marketers to increase employerbrand awareness and build qualified talent pipelines. Build employerbrand awareness with a certain talent segment. The jobdescription for the role — so they can read about the opportunity and apply.
According to LinkedIn, 70% of the global workforce is passive talent, with the remaining 30% actively seeking jobs. The talent shortage has fluctuated over the past decade, with 2022 presenting the most significant increase, according to Manpower Group. It can impact your employerbrand. Poorly worded jobdescription.
This not only streamlines processes but also upholds a unified employerbrand image across all communication channels. Job Advert Copy: Pre-approved templates for jobdescriptions guarantee that critical information is conveyed in an engaging manner. Benchmarking salaries and benefits attracts top talent.
I've been at Asana for less than 2 years and huge growth opportunities have been presented to me numerous times to a point where my role today looks completely different than what it did when I started. In addition, you will be presented with challenging opportunities to push yourself to the next level." - Current Employee.
Instead of a traditional question-and-answer session, candidates were given the option to present a project relevant to the role they were applying for, participate in a problem-solving workshop or engage in a more conventional interview format. It made the experience more collaborative, with candidates feeling more engaged and valued.
In addition, social media can help recruiters create a powerful employerbrand and deliver a personalized experience to candidates. Establish a Strong Social Media Presence Social media sites are incredibly powerful tools for employerbranding and recruitment. Avoid using the same jobdescription on all platforms.
A defined funnel keeps them informed about each stage, manages expectations, and fosters a positive employerbrand. This first step involves defining your hiring goals and crafting compelling jobdescriptions to attract the right talent. Drafting Accurate JobDescriptions: Avoid generic language and buzzwords.
AI-powered algorithms can analyze resumes, jobdescriptions, and candidate profiles to match the most suitable candidates with job openings. In conclusion, the candidate-driven credit industry presents unique challenges for recruiters. This not only saves time but also improves the accuracy of candidate selection.
José’s coordinator was taking his guidance a step further, dropping in the resume, jobdescription, and manager notes into ChatGPT. Linking to a jobdescription for a Director of Product, Justin asks ChatGPT what ten questions to ask a hiring manager for the role. To him, that was not a coincidence. He saw a pattern.
Preparing The Job Opening The first thing tech recruiters should do after getting into such a candidate sourcing agreement is to craft the best jobdescriptions. The descriptions should be optimized enough to show what their clients are looking for. In this case, they should meet the best match and interview them.
Leverage Flexible Policies in EmployerBranding: Use social media, company websites, and professional networks to showcase stories and testimonials from diverse employees who benefit from flexible work arrangements. Present this information to decision-makers to argue for the introduction or continuation of flexible policies.
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