This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Today I’m going to show some awesome employerbrand marketing strategies. These are the same strategies our top clients use to get (and stay) in the minds of job seekers. In that blog post, we suggest adding an email opt-in on every jobdescription. This is who candidates and job seekers want to hear from.
Highlight opportunities for growth and advancement on your career site, in jobdescriptions, and during interviews. Upskilling is a solid recruitment tool and an excellent way to drive long-term retention, especially of your most driven, high-performing employees. #2:
When navigating the job market, job seekers often encounter job postings that raise concerns about potential employers. At the same time, employers must recognize and eliminate these jobdescription red flags to attract top talent.
Improved Employee Engagement and Retention : Prioritizing diversity and inclusion leads to higher employee engagement and retention. Key Takeaways: Enhanced Business Performance : Companies with diverse workforces see better financial performance and more effective decision-making.
According to a related survey from Harvard Business Review, women were far more likely than men to say they declined to apply for a job because they don’t meet the guidelines in a jobdescription. Women are more selective than men about applying to jobs where they may not meet every single “required” qualification.
Getting your employee value proposition defined is also vital because without knowing your employee value proposition, your content won’t resonate as well, and you won’t be able to build an effective employerbrand that’s rooted in the reality of your employee’s everyday experiences. Phase 5: Measure.
These recruiting professionals and Recruitment Marketers are also constantly focusing on ways that they can elevate their employerbrands and candidate experience to land quality talent. It can be challenging to create consistency across some assets that exist at high volume, like jobdescriptions.
Taking stock and conducting an analysis of the results achieved historically with various platforms, job fairs, and employerbranding methods will likely help guide a sensible allocation of resource. One eye should also be kept on emerging trends. Transparency in the workplace has also been a growing priority among talent.
Remote work options and flexible schedules have proven to significantly boost employee retention by allowing better work-life balance. Overall, the strong preference for flexible work arrangements among both candidates and current employees demonstrates why adaptable hiring practices have become crucial for talent retention.
These social media holidays can also present practitioners with a prime opportunity to bring awareness to your employerbrand, liven up your Recruitment Marketing content and encourage employee engagement. When recognizing these professionals, include a link to the jobdescription to encourage candidates to find out more and apply.
Kelly is responsible for recruitment, retention and employerbranding at Northside Hospital , where she manages a team of 40. Jessica helps tell the Advocate Aurora Health employerbrand story through social media, employee stories, employer ambassador activation, career site strategy and more.
How to measure: Quality of Hire can be measured using performance evaluations, feedback from hiring managers, and retention rates. Key performance indicators (KPIs) such as job performance, cultural fit, and alignment with company values can give a solid picture of a hires effectiveness.
This positively impacts your employerbrand and helps applicants stay engaged during recruitment. Bonus Material: ClearCompany has helped countless companies achieve their recruiting, retention, and engagement goals. Additionally, recruiters can use an ATS to automatically rank applications based on the provided jobdescription.
Along with boosting your talent attraction strategy, this authenticity also can improve employee retention. Jobdescriptions: Jobdescriptions help to set candidate expectations, but many talk too much about the company.
Improve retention Starting the candidate experience off on a positive note sets the tone for an employee’s entire tenure with your organization. This leads to less turnover and higher retention rates. This also applies to your employerbrand.
These objectives may include reducing time-to-hire, improving candidate quality, increasing employee retention, or enhancing the overall candidate experience. Write Clear, Concise JobDescriptions Crafting well-written, concise jobdescriptions is crucial to attracting top talent.
At the macro level, a strong (read: well-coordinated and -executed) hiring strategy offers two benefits for SMBs: Well-designed hiring strategies help increase brand visibility, showcase one’s company culture, and create an attractive employerbrand that draws in top-tier, active job seekers.
For example, a tech startup might begin by promoting its employerbrand on LinkedIn and GitHub to reach 10,000 passive candidates (awareness). From this pool, 1,500 might engage with tailored job ads highlighting flexible work policies (attraction), and this might then lead 300 to submit applications.
Employerbranding Speaking of creative ways to stand out, employerbranding is one way to get ahead in the race for top talent. Now, even small- and medium-sized businesses are leveraging employerbranding to connect with candidates and attract more applicants. Other shifts are driving up costs, too.
Job ads are becoming more creative and dynamic. So, having the best job ads out there will require creativity. Employers are giving more robust content on jobdescriptions rather than just listing requirements and qualifications. “EmployerBranding, Meet Content Marketing”, 20 Jan.
One project Ive been working on lately is refining my teams templates when creating jobdescriptions. This led me to unearth a description of a customer service role in 2019. Our effort to update our jobdescriptions is one way were helping our clients adapt to this trend. Employee expectations are high.
This not only streamlines processes but also upholds a unified employerbrand image across all communication channels. Job Advert Copy: Pre-approved templates for jobdescriptions guarantee that critical information is conveyed in an engaging manner. Forecasting talent needs ensures organizational agility.
Leverage Flexible Policies in EmployerBranding: Use social media, company websites, and professional networks to showcase stories and testimonials from diverse employees who benefit from flexible work arrangements. Use this data to continually improve practices and policies. Looking to hire and engage more diverse talent?
Strengthens employerbrand Candidate experience is closely tied to your employerbrand; strengthening one improves the other. Engaged candidates are more likely to hold your company in high regard, contributing to a positive reputation among job seekers that facilitates easier hiring.
With the cost of replacing an employee often exceeding 100% of their annual salary, retention isn’t just about maintaining institutional knowledgeit has direct financial implications for organizations of all sizes. The Netflix approach to talent management provides an instructive example.
Example in Action: Google, for instance, employs big data and artificial intelligence to analyze the suitability of applicants for a particular job before advancing them to the following stages of the hiring process. Forecast the workforce’s demand for future employment.
We organize all of the trending information in your field so you don't have to. Join 123,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content