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Today I’m going to show some awesome employerbrand marketing strategies. These are the same strategies our top clients use to get (and stay) in the minds of job seekers. In that blog post, we suggest adding an email opt-in on every jobdescription. This is who candidates and job seekers want to hear from.
When navigating the job market, job seekers often encounter job postings that raise concerns about potential employers. At the same time, employers must recognize and eliminate these jobdescription red flags to attract top talent.
If you need to write better jobdescriptions, there are a few great free tools to use. However, if a free tool isn’t getting you what you need for writing jobdescriptions, check out Ongig’s Text Analyzer. Hemingway App Hemingway App can help you write concise and tight jobdescriptions.
Did you watch our recent webinar, EmployerBranding That Speaks Uniquely to Women in Technology? Ashley and Maritza answer your questions about employerbranding for women in technology, including: Partnership budgets. However, we knew the #GHC19 hashtag would be trending, so we wanted to piggyback off of that.
Well-written jobdescriptions are important for promoting your company’s employerbranding. Modern jobdescriptions function as concise promotions of your job vacancies, telling your organizational story and enticing prospective hires on how they can become a part of that eventful journey.
It’s clear that staying ahead in the fast-changing social media landscape will push all of us in talent acquisition, Recruitment Marketing and employerbranding to embrace these advancements and get more sophisticated with our social recruiting strategies so that we can use these platforms most effectively.
Pay transparency builds a trustworthy employerbrand. Key Takeaways: Including salary ranges attracts 44% more candidates, increasing the applicant pool. Clear salary expectations reduce hiring time and streamline the hiring process.
This shift is maybe most noticeable in the way that company career pages, and the jobdescriptions that are housed on those pages, have evolved. Gone are the days where an effective jobdescription consisted of a paragraph or two describing the company, followed by a laundry list of role requirements.
Did you watch our recent webinar, EmployerBranding That Speaks Uniquely to Women in Technology? Ashley and Maritza answer your questions about employerbranding for women in technology, including: Partnership budgets. However, we knew the #GHC19 hashtag would be trending, so we wanted to piggyback off of that.
Once you can begin showing your leaders concrete results of your employerbrand and Recruitment Marketing campaigns, including the number of people your talent brand is reaching, the number of candidates you’re attracting and how much your talent audience is engaged, then it’s much easier to win over their support.
One project Ive been working on lately is refining my teams templates when creating jobdescriptions. This led me to unearth a description of a customer service role in 2019. The brands that stand the test of time will be those that can deliver on this demand, and that starts with a strong customer service hiring strategy.
The world of hiring has undergone seismic changes in the past few years, and while the dust hasnt quite settled, clear trends are emerging from the fray. Take LinkedIns new AI-powered recruiter toolsthey promise to save 20 hours a week by automating jobdescriptions, outreach, and application management. Click here to subscribe!
A jobdescription is often the first step in the application process, giving potential candidates their first impression of your company. But its more than just a list of requirements or job dutiesa great jobdescription helps attract the right people, supports inclusive hiring, and strengthens your companys culture.
In case you missed their showcases, here are the highlights to help you stay up-to-date with the latest tech trends, and enter the new year with a competitive edge. In the end, you’re left with content libraries of engaging pieces, optimized for each channel you’re building like social media, careers site, jobdescriptions and more. .
Rather, the future of hiring is now driven by key trends that influence it every day. These include a more candidate-focused strategy, the use of artificial intelligence, and the growing popularity of hybrid and fully remote jobs. Ridestore also praised its ease of use and support, calling Vervoe a true hiring partner.
When manufacturers activate an employerbranding strategy through ongoing culture and business initiatives, they can improve perceptions, purpose, and long-term talent strategies. However, the trend across all seniorities has shifted. Employerbranding is directly tied to employee engagement, as well.
Build a Strong EmployerBrand Your employerbrand is your reputation as a workplace. A strong brand attracts candidates who share your values and are excited about working for you. Blog Posts: Create blog posts that explore industry trends, offer career advice, or showcase successful employee stories.
In response, businesses are moving away from traditional methods of candidate attraction (public job boards, cold outreach) in favor of more employerbrand-focused efforts that target talent before they apply. What is EmployerBranding? What is Recruitment Marketing?
Getting your employee value proposition defined is also vital because without knowing your employee value proposition, your content won’t resonate as well, and you won’t be able to build an effective employerbrand that’s rooted in the reality of your employee’s everyday experiences. Phase 5: Measure.
Wow, are you are seeing how fast jobdescriptions are changing these days? You can create jobdescriptions like the ones below through Ongig’s Candidate Experience Software and Text Analyzer. For tips on writing jobdescriptions, check out How to Write a JobDescription — Best Practices & Examples.
You've probably seen one of the many articles popping up this week covering the major trends emerging in social media as we head into the new year, like this one on socialmediaclub.org , but how do these new trends translate over to talent acquisition in regards to social recruiting?
The primary goal is to ensure that companies have a pipeline of qualified candidates when job opportunities arise. Benchmark against industry trends : Stay informed about current trends and best practices in talent acquisition. Reviewing and adjusting jobdescriptions to ensure inclusive language.
The thing is, candidates want to know what it's really like to work at your company, and a bullet list of skills and a blanket sell statement about the company in a jobdescription just doesn't cut it anymore. Here are five reasons why you need to focus your employerbranding efforts on video now and in the future.
Taking stock and conducting an analysis of the results achieved historically with various platforms, job fairs, and employerbranding methods will likely help guide a sensible allocation of resource. One eye should also be kept on emerging trends.
The average jobdescription is a breeding ground for meaningless corporate babble, but it’s mostly these six overused, vacuous phrases that steer candidates away rather than hold their interest. Seeing the same phrases in your company jobdescriptions is equally groan-inducing for candidates.
Reading Time: 7 minutes The way to attract talent has changed, and the key lies in understanding what is employerbranding. And so, employerbranding and recruitment marketing were born. . And so, employerbranding and recruitment marketing were born. . What is an employerbrand?
Strategic Recruitment Practices: Implementing a comprehensive diversity recruitment strategy, including addressing unconscious bias and promoting an inclusive employerbrand, attracts and retains diverse talent, benefiting employees and employers.
The primary goal is to ensure that companies have a pipeline of qualified candidates when job opportunities arise. Benchmark against industry trends : Stay informed about current trends and best practices in talent acquisition. Reviewing and adjusting jobdescriptions to ensure inclusive language.
Creating solid employerbranding (EB) is essential. Here are 4 employerbranding solutions to set you up for success. Ongig – For Effective and Inclusive JobDescriptions. Ongig – For Effective and Inclusive JobDescriptions. Ongig is one of the must-have employerbranding solutions.
Today I’m going to show you a VERY effective list of employerbranding strategies for your jobdescriptions. So if you’re looking to build powerful, converting job postings you’ll really enjoy this list. So, this means they are bypassing your careers landing page and going straight to your jobdescriptions.
Tips, trends and guides for recruiters. Map out 2022 recruitment trends. Map out 2022 recruitment trends. 3 Reasons Why EmployerBranding is Important in Recruitment. What is employerbranding and why is it so crucial for efficient recruitment? . Your brand helps to recruit for you. Why hireEZ?
Using AI to rewrite jobdescription content can make them clearer, more appealing, and more inclusive while saving time and effort. Here are 10 effective ways to use AI to rewrite jobdescriptions: 1. This helps make your job postings more visible on search engines and job boards.
Creating compelling and engaging video content is one of the most important strategies we can use in Recruitment Marketing and employerbranding. Achieved broad reach and engagement across multiple platforms, enhancing Citadel’s employerbrand visibility and appeal. Learn more on the Rally Awards website.
The finance industry trend of difficult Gen Z hiring is compounded by the fact that a large segment of the workforce is retiring in droves. In terms of hiring, this means cutting and pasting the same well-worn jobdescriptions you’ve been relying on for years will no longer net you the skills you need.
Higher revenue, better job performance, a more trusted employerbrand, and an increased customer base are just a few of the benefits of a diverse workforce. Not to mention, 67% of active and passive job seekers say a diverse workforce is important to them when evaluating companies or job offers.
During our presentation (hat tip Matt on the heavy-lifting) we introduced the 4-Step Marketing Process and shared some ways you as a recruiter can roll up your sleeves, including A/B testing your jobdescriptions. You’re a recruiter and a new job hits your desk. Wait, what?… … A common scenario. Enter A/B testing.
Also, a one-way interview is a trend where applicants present themselves through a recorded video to be viewed by the recruiter at a later time. With all of this emerging technology , it’s important for recruiters to stay ahead of the game when it comes to new trends and position themselves as experts in the industry.
Trends are showing that younger working professionals want to see that potential employers are using modernized hiring strategies. In fact, 54% of Gen Z candidates won’t apply for a job if they believe a company’s hiring methods are outdated. How An ATS Improves Candidate Experience.
Related : How to Make Your Employee Referral Program a Powerful Recruitment Tool Strengthen your employerbrand Another reason I love email newsletters is that they can be long form. Featured job. Take one of your openings and go beyond sharing a boilerplate jobdescription. Heres a selection of ideas.
According to SourceCon’s State Of Sourcing Survey, increased hiring volume coupled with stagnant recruiter headcount means the most important trend to learn and understand for recruiters are tools and technology. One of the biggest trends in 2018 will be candidate experience. Recruiting tool #5: Super-targeting job ads.
Market who you are as an organization and how it benefits employees rather than just saying something like “the jobdescription fits this qualification” or “we have great opportunities for advancement.”. Create a strong employmentbrand. A great workplace and a strong employmentbrand are two sides of the same coin.
Recruiting Trends Report indicated that LinkedIn has surpassed online job boards, corporate career websites and referrals as the best place to find quality hires. Use this gender decoder tool to see if your jobdescriptions are subtly deterring one gender from applying. million job ads listed on online job board Indeed.
In fact, it’s a culmination of many initiatives: candidate experience, employerbranding, recruitment marketing, diversity and inclusion. They crave continuity in the employerbrand and candidate experience during such a transformation. So, keep reading this career site guide. Or they are spinning off business units.
A poor candidate experience can harm your employerbrand and may even cause top talent to walk away. Questions about the clarity of jobdescriptions, the efficiency of the interview process, and the communication from the hiring team can offer insights into areas of improvement.
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