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Video has quickly become one of the best tools that companies can use to provide customers with the right information, give a glimpse into what these organizations care about and boost awareness of products and services. And video has also been a welcome addition to the toolkit of many Recruitment Marketing practitioners.
Well-written jobdescriptions are important for promoting your company’s employer branding. Modern jobdescriptions function as concise promotions of your job vacancies, telling your organizational story and enticing prospective hires on how they can become a part of that eventful journey.
Jobdescriptions are often the first stop in a candidate’s journey. Before a candidate lands on the beautiful careers site you’ve built out, they’re interacting with a jobdescription first. To address this, forward-thinking Recruitment Marketing teams are creating enhanced jobdescriptions.
This shift is maybe most noticeable in the way that company career pages, and the jobdescriptions that are housed on those pages, have evolved. Gone are the days where an effective jobdescription consisted of a paragraph or two describing the company, followed by a laundry list of role requirements.
Kick off with these essential tactics: Targeted JobDescriptions : Use AI to create persona-driven jobdescriptions that reflect your culture and values. Employee Advocacy : Identify ambassadors to share authentic stories through blogs, videos and social media. ” –Nathalia S.
Feature 1: Video When she began to think about building a new career site, Michele was very focused on the visual aspect of her site. In the refresh, they did improve the images, but to really convey why visitors should join the company, they went even further and used video! I love this one video of an intern named Kevin.
Here are 5 considerations to make and questions to ask the hiring manager and key stakeholders before posting the jobdescription for your first employer brand professional. . The answers to these questions can be included right in the jobdescription. What team will they be on? Are you looking for a unicorn?
The thing is, candidates want to know what it's really like to work at your company, and a bullet list of skills and a blanket sell statement about the company in a jobdescription just doesn't cut it anymore. Here are five reasons why you need to focus your employer branding efforts on video now and in the future. Add a video.
Creating compelling and engaging video content is one of the most important strategies we can use in Recruitment Marketing and employer branding. A great video can capture the essence and authenticity of our employee experience and company culture, like nothing else really can. Learn more on the Rally Awards website.
Creating accurate, engaging jobdescriptions is key to attracting top talent. Ongig’s Text Analyzer is a powerful jobdescription creator that simplifies your processes, using artificial intelligence (AI) to optimize jobdescriptions. For instance, you might input “Creative Director.”
For the jobdescription issue , TMP worked with us to develop what we call “advanced jobdescriptions.” These advanced jobdescriptions provide a better first impression of our brand to candidates. Phase 2: Implementing new tools to collect more candidate behavior data.
Their eye is caught by photos of smiling people and by images and videos that are out of the ordinary. of people aged 25 to 54 already have a job , the highest share in over 20 years. Asking passive candidates to go from an organic LinkedIn post to a jobdescription is a recipe for a poor-performing post.
To really help candidates envision themselves at the company, Liz and her team also created dedicated pages for each of their innovation centers around the world, complete with hyper-localized messaging, blogs and videos. They also added these videos to their respective innovation center pages on their tech careers site.
If you’re searching for different types of a “content creator” jobdescription (from entry-level to Chief Content Creator), I’m here to help. 10 Examples of a Content Creator JobDescription. These examples of a content creator jobdescription might help you write one of your own.
Back in the 90s, I worked at a video store. The video store? Think of tools like ChatGPT drafting jobdescriptions, writing Boolean strings, or automating interview scheduling. After reshaping the video rental industry by mailing DVDs, they invented an entirely new model: streaming. You remember those, right?
In that blog post, we suggest adding an email opt-in on every jobdescription. Your job postings, specifically your jobdescriptions. Company Job Pages Job pages are some of the highest traffic pages on company career sites. But first, do you need a talent pipeline/email list?
Age bias in the workplace can start with your jobdescriptions/job postings. That’s often your first communication with a candidate — a person who can later turn into a plaintiff if your jobdescriptions include age bias. Here are 6 ways to avoid age bias in your jobdescriptions: 1.
Writing JobDescriptions and Resumes AI can also be used to write JobDescriptions. Whether you are using ChatGPT or an AI tool built right within your ATS, you can use AI to write original jobdescriptions. Not to mention, the ability to quickly create jobdescriptions and resumes is a huge time saver.
Wow, are you are seeing how fast jobdescriptions are changing these days? You can create jobdescriptions like the ones below through Ongig’s Candidate Experience Software and Text Analyzer. For tips on writing jobdescriptions, check out How to Write a JobDescription — Best Practices & Examples.
JobDescriptions: Attract the right talent to apply. Regardless of your size or resources, one thing that you can do right now is to update your jobdescriptions. WIIFM) information, there are certain pieces of information that candidates want to see in your descriptions, including: Compensation.
With social media, paid ads and job boards becoming a larger part of the Recruitment Marketing mix, many job seekers are bypassing companies’ careers sites entirely during their search. For employers, job board profiles are another key platform for showcasing recruitment content that attracts candidates.
It’s your job to pull it out in a scalable way, collect them and use them on the website and in your Recruitment Marketing material in many different ways.”. Also think about your jobdescription page. You can also add a CTA like “refer a friend” or “ sign up for job alerts.” It doesn’t have to be fancy!
Clients frequently come to my team frustrated because their traditional job postings are drawing low-quality applicants who seem like they didnt even read the jobdescription. In a market where mass-posting openings to job boards is the norm, you have to do more if you want to connect with high-quality candidates.
For our laid off associates, the site consisted of links to jobdescriptions with direct points of contact and all sorts of other resources they could use to fast-track their way through a new job search process. . More specifically, communication that was helpful, hopeful and provided next steps.
Sharing those messages through video is becoming a popular trend. Our CEO, Rob Kelly wrote about 5 of the Best Diversity And Inclusion Videos in 2019, but with diversity taking center stage due to the recent Black Lives Matter movement, we wanted to find a few more. The Best Videos on Diversity. Laughable moments.
In the end, you’re left with content libraries of engaging pieces, optimized for each channel you’re building like social media, careers site, jobdescriptions and more. . Through their Virtual Story Sessions service, they can also virtually meet and capture stories from employees unable or unwilling to meet in person.
When we speak to client we tell them to add communication expectations for remote workers into their jobdescriptions so prospective applicants can decide whether they’re onboard. To succeed in remote work, candidates must be able to clearly give and receive instructions, both over email and via phone.
Throw out the corporate jargon: We’ve realized that by getting rid of overly technical lingo in our content and jobdescriptions, we’re able to bring that humanization factor more to the forefront. We never stop learning and evolving, and neither should our messages around the honest opportunities at play.
Infographics and Videos: Use visuals to present information about your company culture and career opportunities in a creative and engaging way. Leverage Online Job Boards While not the only solution, online job boards remain a valuable tool for reaching a broad pool of candidates.
Shavonne works with the entire hiring team to uncover how to emotionally connect with candidates of different job types based on what they’re going through and the merits of the particular opportunity. . This video training is delivered to anyone who might come into contact with candidates. .
Here are some helpful tips to remember when you’re participating in an online video interview with a potential employer. Make sure your video looks good, your audio sounds good, and your internet connection is stable. You want to look just as professional for a video interview as you would for a face-to-face interview.
In order to stand out and engage all high-potential undergraduate and graduate students in a fun and relevant way, PwC evolved their traditional on-campus PowerPoint presentation to an interactive, choose-your-own-adventure video format that brings to life how a career at PwC will exceed students’ expectations. . Best Employer Brand Video .
Plus, capturing authentic video has never been easier. Liz: How we can leverage AI when it comes to advertising, jobdescriptions, and tools like LinkedIn. We were scrappy, created our own assets, and organically posted on social media. Today, Canva is a great free tool for anyone without design experience.
Writing attention-grabbing copy is an essential skill set for Recruitment Marketers – and tapping into the power of your candidates’ emotions can be an effective way to make your jobdescriptions, careers site content, job advertisements and social media posts stand out from all the noise.
Their package included a profile on The Muse and job postings, access to the BrandBuilder tool that lets us survey our employees each year, plus employee videos and editorial content. The Muse also worked on four employee testimonial videos for VMware Carbon Black. Check out Job Grader for this.
. #6: 5 Ways to Level Up Your JobDescriptions. Candidate expectations are shifting across the board – and jobdescriptions certainly aren’t exempt from this! 5: 19 Easy DIY Video Tools to Boost Your Recruiting Content Strategy. video content is. 4: How to Host Virtual Career Fairs on Facebook.
. #6: 5 Ways to Level Up Your JobDescriptions. Candidate expectations are shifting across the board – and jobdescriptions certainly aren’t exempt from this! 5: 19 Easy DIY Video Tools to Boost Your Recruiting Content Strategy. video content is. 4: How to Host Virtual Career Fairs on Facebook.
For instance, I was recently speaking with a leader in the talent space about this, and his team has developed a tool that simplifies the job spec creation process. A hiring manager can input a job title and a code, and the system spits out a complete jobdescription, suggested interview questions, and even a guide to the market.
Put your employees in the spotlight — whether in videos, photos, blogs or other content formats. Jobdescriptions: Jobdescriptions help to set candidate expectations, but many talk too much about the company. Take photos of real employees in their actual working environments to bring out more authenticity.
It is no secret that video is revolutionizing the way companies hire and advertise open positions. However, when you think of promotional corporate videos, what often comes to mind is a professionally scripted and shot video exploring a company’s history, mission, and operations. Candidates don’t want to be sold to.
So while it’s important to optimize your job posts for visibility on job aggregator sites, you cannot ignore the first step of identifying niche job boards and networks that engage job seekers of a specific professional background. A common approach is to write a jobdescription around a keyword or phrase.
Leah and I recorded our conversation, so you can watch the video below, or keep reading for the Q&A. In addition, all of the charts and graphs shown in the video are packaged up in a “bonus chapter” that you can download in our Rally Ideabook: 6 Lessons in Programmatic Online Job Posting. Ok, on to the interview!
Jobdescriptions are the first point of contact between a candidate and an organization. An accurate but inclusive jobdescription is the best way to attract top talent as it communicates a companys exact requirements while indicating the kind of work environment they could expect in an organization.
Using AI to rewrite jobdescription content can make them clearer, more appealing, and more inclusive while saving time and effort. Here are 10 effective ways to use AI to rewrite jobdescriptions: 1. Rather, it weaves them organically into the text to ensure it makes your jobdescription more readable and natural.
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