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5 Tips for Prioritizing Your Recruitment Marketing and Employer Branding Initiatives

Rally Recruitment Marketing

Whether you’re getting started in a new Recruitment Marketing or employer branding role this year, or continuing to build out the strategy at your current employer, here’s how you can be sure you’ve got your priorities straight. Look for touchpoints that may be negatively impacting conversion and employer brand perception.

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10 Winning Employer Brand Marketing Strategies

Ongig

Today I’m going to show some awesome employer brand marketing strategies. Email Marketing Content Marketing Job Boards Company Job Pages Employer Review Sites Google Adwords (Search Network) Google Analytics Social Media Advertising Recruiting Microsites 1. Let’s get to it! Start a company career blog.

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Build Your Talent Marketing Playbook: Expert Tips from MarketStar’s Devon Jennings

Rally Recruitment Marketing

Another challenge we are still facing is getting leadership to see the value in long-term employer branding. Running job ads helps us solve our urgent hiring problems, but investing in employer branding helps us attract the talent we’ll be hiring next month, next quarter and next year.

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The Complete List of Resources to Inform your Recruitment Marketing Strategy

Rally Recruitment Marketing

Examples of topics covered: How to increase your clicks and applies by aligning your job titles and benefits with candidate expectations. CareerArc Future of Recruitment Study. Example of a topic covered: Changes in employer brand content and publishing. Expected pandemic-driven employment changes. Rally Inside.

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Dice 2018 Recruitment Automation Report

Artificial intelligence (AI) and machine learning (ML) technologies are rapidly changing the way many recruit and hire talent. Read Dice's first-ever Recruitment Automation Report to discover how you can employ new, cutting-edge technologies to source and hire tech talent faster.

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Schneider Electric’s Talent Success: A Case Study on Survale’s Recruitment Experience Insights

Survale

With real-time data at their fingertips, Schneider was able to: Increase response rates from candidates Reduce hiring bottlenecks Enhance the overall recruitment experience These insights didnt just benefit the candidatesthey also empowered recruiters to refine their strategies and improve engagement with prospective hires.

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5 Careers Blog Tips from Rally Award Winners

Rally Recruitment Marketing

For example, this year’s CareerArc Future of Recruitment Study reported that 3 of the top 5 types of content motivating job seekers to apply to a job include: Employee stories and spotlights . It was reserved for case studies and customer-facing content. Diversity, equity and inclusion messages. Employee day-in-the-life videos.